A Simplified Marketing Plan That Is Most Effective
As a business owner or manager we devote huge amounts of thought, time, and energy to creating a profit through our business. But, then we literally give our product or service to the customer with little more than a handshake as a promise to pay. We are on the line for not only the profits we've earned, but also the cost of the goods or services they have consumed.
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Instead, if you focus on your products (and I'm assuming they are unique, excellent products that meet a real need), you'll have very little competition.
Let's start with an analogy: When you're driving a car at 100 miles per hour, a small thing like a bumblebee hitting the windshield can cause you to lose control and crash. How does this translate to online frustration?
Concretely, this may mean taking care of your email just a little bit slower. Typing not quite as fast. Or giving yourself an extra hour to set up your new audio recorder. The extra time spent is worth it if it means you don't have to clean up a tangle later. This may seem counterproductive, but it gives your tools time to do their work for you. Sometimes you have to slow down to get to your destination sooner.
2007 volkswagen beetle The solution is to slow down. What this means for you as a carbon-based being is: take a stretch break, breathe a couple deep breaths and generally loosen up. Lighten your grip on the intensity you are trying to sustain, both for yourself and your systems.
The letter "C" stands for Commitment. Finally...once and for all...dive right into it...get Committed to your Miracle! It's your responsibility. Inside you is a reason for why you are here...your Miracle...so Commit to it. Go for it!
Once the business gives up all hope, it throws the account into the salvage yard collections firm. You know the type. Instead of giving you money for old cars or cans or copper pipe, they give you money for your old accounts. Usually they net back around 10 cents on the dollar to your business. That is pretty good since they are making something out of nothing, right?
If you had an experience, good or bad, while promoting your business, that taught you something new, share it with them in the most conversational tone.
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