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It also gives you an idea of the SEO and PPC strategies that your competitors employ.<br><br>Another useful feature is another useful feature is the Backlink Audit Tool, which can monitor backlinks to your site and landing pages as well as content pages on third-party websites. This is particularly beneficial for companies that have an international customer base since it lets you monitor and track the quality of your backlinks.<br><br>You can set different backlink quality metrics, establish a monitoring program and receive an email report whenever the number of harmful backlinks exceeds the specified threshold. This allows you to easily guide your SEO marketing team on how to remove these backlinks from your website.<br><br>The Backlink Audit tool allows you to create an "disavow" file that tells Google to disregard the links. 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