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You can choose a particular page to look at or enter the URL of your entire website for a full audit.<br><br>The rank tracker for search engines lets you track the performance of your keywords on search engines like Google, Bing, or Yahoo. It shows your overall ranking position, as well as a variety of other important information such as traffic forecasts, monthly volume of keyword searches, and SERP competitors.<br><br>On-page optimization is another important aspect of SEO. It involves making modifications to your content that assist Google determine the relevance and quality of your content. It assesses the page using elements like title, meta tags, images, links, and the structure of your page, among others.<br><br>4. HARO<br><br>HARO, or Help A Reporter Out is an online platform which connects journalists in search of expertise to add to their articles with sources who possess the knowledge. 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Brands create pages and Facebook users can "like" brands pages.<br><br>LinkedIn: Another social networking platform and micro-blogging platform. This lets groups and individuals keep in touch through the exchange of 140 character status messages (limit 140 characters). Twitter: A social network/micro-blogging platform that allows groups and individuals a chance to share their thoughts and interests with others around the world.<br><br>The biggest challenge for major social networks is managing millions of accounts for users and hundreds upon millions of status updates. These networks rely heavily upon open-source software and thousands of servers to accomplish their tasks.<br><br>A tool for managing social media that is top of the line should include automated monitoring of activity, scheduling, and a single dashboard that blends data sets from all of your channels. These tools will also permit you to track how your content is performing and where it's getting the most attention.